Russian Time Magazine

Women In Power: Wendy Gerig

We created a special edition about the most powerful and inspirational women in California. Today our exclusive guest is Wendy Gerig.

You have served as Roseville Area Chamber CEO since December 1993. You dedicated over 27 years to Roseville Area businesses, large and small alike. Can you share the three most important insights you have gleaned from your years of experience?

It’s all about relationships – growing them, nurturing them and never taking them for granted. It’s about honesty and integrity; always stay true to who you are as a person and do the right thing for all the right reasons. Ensure that you have open lines of communication with all your stakeholders. This means not just those you agree with but also those on the other side of issues that we are confronted with. And a fourth one, never be satisfied with the status quo. Always push yourself and your organization.

What is the main difference between female and male leadership?

Good question – based on my personal experience, I would say women tend to be better listeners and are more inclusive.

3. What’s your favorite home indulgence?

Lounging in my backyard with a good book.

4. If you could share just one leadership lesson that you’ve learned over the years, what would it be?

Surround yourself with talent, be open to new ideas and have fun along the way.

5. What have you sacrificed along your career journey?

I really had to go. Hearing my grown children discuss this now, I realize that didn’t make them happy. I guess we all sacrificed!
Wendy A. Gerig
CEO, Roseville Area Chamber of Commerce