Spotlight on South Florida: Purpose-Driven Marketing Takes Center Stage

Hosted by the American Marketing Association South Florida chapter, this gathering wasn’t just about handing out trophies—it was a celebration of campaigns that combine creativity, authenticity, and impact.

The event’s host, Jessica Zuckier, President of AMA South Florida, captured the audience’s attention right from the start. She highlighted the evolving role of marketing as a catalyst for connection and growth, reminding everyone that at its heart, marketing can transform ideas into actions that matter. Jessica pointed to the AMA’s impressive legacy—spanning over 80 years and linking more than 1.3 million marketing professionals worldwide—as a testament to the strength of a community driven by shared purpose.

Following Jessica, Alexander Serebriakoff, President-Elect of AMA South Florida, offered a powerful perspective on what it means to lead with authenticity in the marketing space. He urged marketers to stay true to their core values, using their talents to bridge innovation with purpose and elevate the human element of their work.

A panel of 18 respected judges, including Jessica and Alexander alongside Frida Alsterhem, Fabiola Rojas, Dr. Betty N. Carew, Marcello Sasso, and others, carefully reviewed more than 50 outstanding campaigns. Their expert insights and fair evaluations ensured the evening celebrated marketing that genuinely resonates.

Notable winners of the night included:

• City of Pompano Beach – Digital & Social Media Campaign of the Year, recognized for building authentic connections through digital channels.

• Merit Mile – PR & Communications Campaign of the Year, showcasing the power of communication to shape perceptions and foster engagement.

• Penta Experiential Marketing – Experiential Campaign of the Year, for turning brand values into immersive, real-world experiences.

• rbb Communications – Best Branding of the Year, demonstrating how strong teams and deep relationships drive brand excellence.

• Fleet Advantage – Marketing Team of the Year, celebrated for combining empathy and innovation to navigate complex challenges.

• Cox Science Center and Aquarium – Marketing Campaign of the Year, bringing together 468 dinosaur enthusiasts in a record-breaking event that delighted and inspired.

Among the many inspiring voices was Larisa Svechin, Mayor of Sunny Isles Beach, who shared how her own marketing background shaped her understanding of authentic leadership. Her message underscored that marketing’s true impact reaches far beyond products—it can unite and energize communities.

This unforgettable evening was made possible thanks to the unwavering support of sponsors who believe in the marketing profession’s transformative power. Russian American Media (RAM) proudly stood alongside partners such as Meta, Merco, and numerous local businesses, reinforcing the collaborative spirit that fuels success in this field.

As the night concluded, one resounding message remained: when creativity is paired with genuine purpose, marketing transcends commercial boundaries to build trust, foster connections, and inspire positive change. Here’s to the marketers who continue to push the envelope and lead with passion—this celebration was all yours.