The Invisible Clown: Mykhaylo Usov on the Art, Magic, and Future of Silent Comedy

A master of silent comedy and physical storytelling, he has spent over three decades redefining the art of clowning, performing on the world’s biggest stages—including Cirque du Soleil and the Royal Albert Hall.

Beyond the laughter, Usov has developed a unique philosophy he calls the “Invisible Clown”—a state of pure authenticity, vulnerability, and presence that allows performers to connect deeply with their audiences. His journey has taken him across continents, winning numerous awards and inspiring a new generation of performers through his Invisible Clown Institute in California.

In this exclusive interview, Usov shares the essence of his craft, the lessons learned from a life in comedy, and his vision for the future of physical performance in the digital age.

— You have had an incredible career in silent comedy and physical storytelling. What first drew you to this art form?

What first drew me to clowning was the ability to create magic on stage and evoke vivid emotions in the audience. I started my career at 16, getting my first contract in Kazakhstan. Since then, I’ve fallen in love with this art form.

— You’ve performed all over the world—what performance stands out the most in your career and why?

One of the most significant performances in my career took place at a large stadium near Moscow. It was there that I first caught that special state of naturalness and relaxation, which led to phenomenal success with the audience—what I later called the “Invisible Clown State.” That moment was a turning point in my understanding of the essence of clowning.

— How did your experience with Cirque du Soleil’s Totem shape you as an artist?

Cirque du Soleil had a tremendous impact on me. I worked as a clown with Totem for ten years, constantly broadening my horizons and improving my skills. Performing at the Royal Albert Hall in London for three consecutive years was a dream come true. Even two princes and a queen attended our show. Sharing my clown act on that legendary stage was an unforgettable experience.

— You’ve won multiple prestigious awards in clowning and visual comedy. Which one has been the most meaningful to you?

I treasure all my awards and am grateful to every festival that has hosted me. But the most significant ones are two cardboard medals made by my daughters when they were five and two years old.

— Clowning is often misunderstood. How would you define the essence of clowning?

For me, clowning is about breaking free from templates, being completely natural, and existing in a state beyond oneself. It’s the art of being real and vulnerable in front of an audience.

— Silent comedy requires a special kind of storytelling. How do you convey emotion and humor without words?

I rely on the “Invisible Clown” state—a unique inner presence that allows me to be both natural and charismatic on stage. It’s a combination of body language, facial expressions, and energy.

— What are the key elements that make a character engaging and memorable in visual storytelling?

Authenticity. If a clown is real, they will always be alive on stage, never a cliché. Achieving the Invisible Clown State is challenging, but once you find it, it becomes impossible to lose—like being drunk without wine, happy for no reason.

— What is the most challenging part of making an audience laugh using only physical comedy?

If you try to force the audience to laugh, they won’t. The key is to find happiness within yourself—the Invisible Clown—and share that state naturally.

— You founded the Invisible Clown Institute. What inspired you to start teaching the next generation of performers?

Here in California, I founded the International Institute of the Invisible Clown in response to numerous requests from people across different fields.

They wanted to learn how to be confident and charismatic on stage, and I realized I could share my experience.

— What is the most common mistake aspiring clowns or physical comedians make?

Trying too hard to be funny. Forced humor—making exaggerated faces—never works.

— How do you help your students discover their unique comedic voice?

Finding your clown is like finding yourself. It’s not about imitating others but understanding your own nature. We use precise knowledge based on observing people, animals, children, and even ancient Greek studies on human types.

— What are some of the most rewarding moments you’ve had as a teacher?

Seeing a student transform into a clown is the greatest joy. Two of my students have already won international awards—one took the Grand Prix at the International Festival in Atlanta, and another won Bronze in Warsaw. My dream is to create a joint comedy show with my students.

— You’ve spoken about the potential of silent comedy in advertising. How can brands benefit from visual storytelling?

Some themes and jokes don’t need words—visual humor reaches the heart faster. Brands want customers to feel joyful and comfortable when they visit a store or website. A great clown can create that atmosphere through presence and charisma.

— What are some key differences between performing in live theater versus working in commercials and brand campaigns?

Advertising is like acting in a short film—creating a touching, funny character-driven story in seconds.

— If you could create a brand mascot for any company, what kind of character would you bring to life?

A funny clown whose red nose is a globe—a planet instead of a traditional clown nose.

— With digital media changing entertainment, how do you see the future of physical comedy evolving?

I believe theater and circus will never be replaced by AI. Technology will evolve, but live eyes and a real heart will always be valued. No printed or plastic flower can replace the beauty of a simple real tulip.

— What role do you think social media plays in keeping silent comedy and clowning relevant today?

A huge role. If you look at my YouTube or TikTok comments, you’ll see people saying things like, “Your show makes me sad when I am happy and happy when I am sad.” Comedy is needed now more than ever, and social media helps bring joy to people worldwide.

— Are there any new projects or collaborations you’re currently working on?

Yes! I am hosting a masterclass from May 9–11 in the foothills of the Sierra Nevada at the Frenchtown Inn. It’s a 12-lesson course on charisma, stage presence, and audience connection. Also, I’ve just published my book, “The Invisible Clown,” which is now available on Amazon in English. It explores happiness and purpose through my journey in clowning.

— What advice would you give to someone who wants to pursue a career in physical comedy and clowning?

Don’t be afraid. Work hard. But do everything 180 degrees the other way around.

— If you could perform alongside any historical comedian or clown, who would it be and why?

Charlie Chaplin. Just to say THANK YOU. But in a way, I perform with him every day—so do all comedians. I’m even acquainted with his youngest son, Eugene. A wonderful person. I think Charlie would be proud of him.