Facebook has over 1 billion daily users that scroll through their newsfeeds, publish posts, share content, and engage with their friends on a consistent basis. With this much activity buzzing on one platform, finding ways to boost your page activity can be extremely challenging.
In 2018, Facebook updated their algorithms. When this social platform first appeared, 100% of your friends were able to see your posts. Shortly after public and business pages were launched and paid ads appeared, organic posts’ exposure went down by 50% and then another 30%! These days, only 5 to 10% of your friends get to see your posts. Organic reach has become harder than ever before, but there are secret ways to boost the number of views your posts will get.
Here are ten simple steps that guarantee to increase your page activity from 30% to 50%!
SET UP YOUR PROFILE
You will not have a second chance to make a first impression! Make sure to set up your profile the right way. Upload a good cover photo, double check that it is cropped correctly, avoiding “chopped heads” in the picture. Only 5% of people go to your page from your posts; the rest only see your post in their newsfeed. Facebook algorithms are set up in such a way that cover pages with minimal information are hidden by Facebook and their posts are minimally shown to friends and followers. An incomplete profile goes against the common standards of social media culture and is therefore overlooked by the Facebook engine. The more information you provide, the greater the searchability and visibility of the page.
REGULARLY ‘FRIEND’ AND ‘UNFRIEND’ PEOPLE
- Unfriend. Periodically, purge your account of “empty” profiles. By that I mean, delete profiles that no longer exist. They don’t contain photos and when you click on them, you receive a message saying something like, “this person has deleted the account and is no longer there”. A non-existing “friend” is someone who will hardly give you “Likes” or comments.
- Friend. Add a couple of people a day, two or three, not more. If you add too many people at one time and then go idle, your page visibility will decrease. Regular additions to the “Friends” section prevents your page ratings from dropping.
KNOW THE BEST TIME
Time is of the essence. The visibility granted to the post by the Facebook algorithms confines 80% of the reach to the first 30 minutes. As such, posting should be done when your followers are online. The best time is usually from 8am to 11am and after 7 pm. Between 1pm and 4pm is what I call “Facebook dead time” when activity and response drops three to four times. However, every page has its own statistics, and that should be taken into consideration. The time when your followers are usually online can be seen on your business/public profile under “Insights.”
THE LAW OF SOWING AND REAPING
Okay, you have chosen the timeframe and are ready to post. Don’t rush! Wait about five to ten minutes before posting and spend some time “liking” and commenting on other people’s posts. Facebook, in turn, will give you greater visibility, and these very friends will be glad to do what you have done for them and comment and/or share your posts. By the way, if you find these tips useful, take a few seconds to share them through your page right now and tag DezaroMarketing. This will give greater visibility to both your page and mine.
Do not post more than three times a day. It used to be that more was better. Now, the rule is after three posts daily or five to seven posts weekly, the visibility of every subsequent post drops by a third, then a half, and so on. Meaning, all your subsequent posts are automatically less popular.
Ideally, post daily, but if that’s too hard, set realistic goals and be consistent in reaching them. For example, post one to three times per week. Consistency is key.
BOOST POST VISIBILITY BY COMMENTING
Try to get your friends engaged. Give people a call for action; ask them a question or their opinion. This makes people feel involved and boosts participation and comments. Make sure to reply to everyone who has commented. This shows your gratitude, encourages people to comment more, and, most importantly, increases the activity Facebook algorithms are looking for. This will increase the popularity of your post and, as a result, make it visible to a greater audience.
USE STORIES IN FACEBOOK & MESSENGER
Facebook is competing with Snapchat, and is also attempting to incorporate some of the functions from Instagram, which it purchased in 2012 for 1 billion dollars. Facebook’s algorithms will reward story-like posts by boosting their visibility.
PUBLISH ORGANIC CONTENT
It is recommended not to post links to other websites unless it’s a paid advertisement link. Facebook does not want people to leave its platform. You may have noticed that your posts containing outside links do not attract activity and popularity. After Facebook added their own video uploading function, it started competing with YouTube, so YouTube videos lost their appeal. Facebook only wants to advertise its own content and therefore will reward everyone who helps with this process. You are better off posting a screenshot of a video and then adding a link in a comment section under your post.
MAKE IT EMOJINAL
Use GIFs and emoji in your messages and posts. There is some data indicating that smileys (emoji) increase activity by more than 30%!
And, most importantly, be yourself! Stay engaged, be helpful to others and use these 10 simple tips and your pages will attract more friends and followers!
LATEST FACEBOOK STATISTICS:
- Every second there are 20,000 people on Facebook. This means that in 18 minutes Facebook generates around 11 million users!
- 745 million users use the mobile version daily
- Facebook is adding 7,246 people every 15 minutes or eight new people per second
- Every minute there are 150,000 messages sent
- Every 15 minutes there are over 49 million posts made or 3 million posts per minute
- There are 100,000 friend requests every 10 minutes
- There are 500,000 Facebook “likes” every minute
- Facebook generates $1.4 million in revenue every hour
- Nearly 73% of Facebook’s ad revenue comes from mobile advertising
- People share 1.3 million pieces of content on Facebook every minute of every day
- Photo uploads are 350 million per day
- Users, on average, spend 21 minutes per day on Facebook
- 31% of U.S. senior citizens are on Facebook
- 66% of all millennials (15-34 year olds) use Facebook
- People spend 927 million hours per month playing Facebook games