Today, over three billion people are actively using social media, spending an average of 165 minutes per day on Facebook, Instagram, Snapchat and the rapidly growing TikTok. Understandably, social media has quickly become one of the most popular advertising platforms. Last year alone, social media’s ad revenue exceeded nine billion dollars!
However, not every social media advertising campaign is successful. Here are the top five mistakes to avoid while creating your social media ad campaign.
(Delete leading space)Design not adapted for social media (Remove period…or add to all subtitles)
A newspaper ad or a poster ad will never bring you customers if you simply post it on social media. Keep in mind that you only have two seconds to make an impression on the reader. Lots of unreadable text or clipped images will not catch a reader’s attention.
(Delete leading space)Only publish posters adapted in scale with legible fonts. CANVA, a wonderful, free app and website, offers many templates created by professional designers. CANVA covers all details of your design including minimizing text and uses only legible fonts.
Publishing stock images with generic text
Nowadays, people are turned away by repetitive ads featuring men dressed in business suits shaking hands, or a pretty woman who blinds you with her perfect, white smile. People are tired of fakes on social media. We want reality, even if it’s not quite perfect.
Besides, network platforms use algorithms that discern whether the photos are unique or stock, with the latter having fewer views on social media as a consequence.
(Delete leading space)Publish photos that have been taken for you by a professional photographer. Or, better yet, take your own pictures! An expensive camera is by no means is a must; a smartphone with a good camera will do just fine. Use a filter to retouch your pictures and – bingo! – you have a winner! All it takes is a photo editing app, Facetune2, for example, and even an average photo will be eye-catching!
Using software for auto post planning (Remove period…or add to all subtitles)
Some companies replace employees with auto-posting, or they hire marketing companies that provide affordable services that use eight to 10-year-old strategies. It doesn’t occur to them that these posts are long since “dead”. Social network algorithms can discern when a third-party service is being used and may ban your posts, dropping even your organic views to the bare minimum.
(Delete leading space)These days, it is not the number of posts that matters; it’s their quality. It’s not mandatory to post daily. Post two to three times per week on your Instagram Wall or Facebook to keep your accounts in great shape. What matters most is what you post and how you write. Alternate your content; the algorithms that run social networks create a profile of you based on your content criteria (such as text, links, video, live streams, photos, and albums). If your posts always fit the same format, e.g., a photo and a brief text, you will never be able to beat your competition.
Professional promo clip is THE key
And the rest is…history. It is true that video does matter, but that is only assures 50% of your success; the other 50% depends on your ability to circulate it. If you flunk the second part, you effectively strip the video of its value, the results of making the video are down to a zero. But, if your social media boost strategy is a success, you can achieve the results you were aiming for.
Don’t focus on the quality of the recording or on using expensive equipment to shoot your promo. Focus on the actual content, which will eventually attract your ideal customers. Also, since the IGTV and Stories appeared on Instagram, the vertical videos began to trend. So, remember the first image and the first seconds of the video matter most. Your video may even be recorded on a phone,
Don’t focus on the quality of the recording or on using expensive equipment to shoot your promo. Focus on the actual content, which will eventually attract your ideal customers. Also, since the IGTV and Stories appeared on Instagram, the vertical videos began to trend. So, remember the first image and the first seconds of the video matter most. Your video may even be recorded on a phone, that still works if you have a good idea and a script.
if you have a good idea and a script.
Paid ads are enough
(Delete leading space) Statistically, 74% of the ad budgets paid to Google and Facebook may be a waste of money. Facebook designers agree, saying that if your content is organically unpopular, it will be difficult to gain views whether they were paid ads or not. Also, if there’s no organic reaction, Facebook often fails to deliver your paid campaign to your target audience, even if you set the right region, age and other parameters.
Only run paid ads if your account is enjoying good ratings based on views, reposts, likes and other activity. Limit ads to interesting and useful content. If you are not thrilled reading your own content, you will be hard-pressed to attract your potential customers and bring success to your business.