Rival Trends

Sergey Ivannikov, Russian Time Magazine Publisher Photo by: Olha Melokhina | Russian American Media

What is the best present you ever gave someone?

My best gift was a 99-cent pencil sharpener. That’s right, a pencil sharpener I thoughtlessly grabbed at the register while buying balloons for my daughter Nickol’s birthday celebration. I overheard Nicky begging her mom for a sharpener she needed for school, but my wife was so busy with planning a party that she didn’t pay attention to Nicky’s request. I will never forget my wife’s astonished face when she was looking at our ten year old girl jumping for joy after opening her last birthday present which happened to be my pink pencil sharpener. This modest present came last following a dozen nicely wrapped boxes filled with expensive toys and new outfits. Nonetheless, it was the one that got her the most excited because it was the one thing she really wanted at the moment.

Do you want to know a sure way of finding a perfect gift for someone? Ask that person to guess what it is that you got them as a present. Allow them three guesses, and there you have it, three things they want to receive the most as a gift. I read this trick in the Life Hacks story presented in this issue. We chose Life Hacks as one of our featured topics because it went viral this year. People love cool little tricks that don’t cost much but make our lives so much easier!

Giving up on the conventional idea of working a nine-to-five day job and taking a leap of faith to follow one’s passion is another popular trend this days. A friend of mine from San Francisco often jokes, that every other person who lives in Bay Area now is either a founder or a CEO of some small start-up. We present you with the unbelievable stories of two young women that dared to follow their dreams and made it big in the start-up world. Check out the article about Natasha Kravchuk, the founder of Natasha’s Kitchen, one of the hottest food blogs on the web, and Katrina Ponina, a Russian American beauty queen that launched a new trendy faux fur line called Boho Coats.

Technology is another viral trends these days. And this one is here to stay. See how you can prepare your kids for a world overrun with technology by reading our story on STEM toys. This new trend in the child development process is the result of the growing number of tech jobs and new start-ups. STEM stands for toys which boost kids’ brain power in four areas – Science, Technology, Engineering, and Math. This cool new addition to the toy industry allows parents to keep their children entertained while equipping them with the skills they need to be successful in future.



Sergey Ivannikov

is the Founder & CEO of Russian American Media, a significant and diverse multimedia company serving the Russian-Speaking community of California, and is a successful entrepreneur well known and respected by the Slavic immigrants of the United States.

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